Frequently asked questions


Why does it matter who designs my logo?

Because your brand identity—and by extension, your logo— is extremely important. It’s the visual face of your business to the public. People can’t help but form an impression of you based on what they see, and your logo is the most commonly used visual that represents you.

Logos are high-visibility projects—they’re on every business card, sign, brochure, ad, website, package, menu, postcard, social media page, and pen you’ll ever produce. Your logo is always at work, 24/7, marketing your business and helping prospective customers form the right impression of you. So you need a designer with the talent and experience to provide you with an outstanding result.


Will I love it?

At the start of your project, we’ll examine your goals and establish a creative brief. This will set parameters and guide the design process. Since you’re involved in setting those parameters, you can be confident your brand identity will be something you love.



Are you the right designer?

Not to sound like we’re dating here, but compatibility is important. First, take a look at my portfolio. Does it have the general vibe you’re after? You need a designer whose work matches the aesthetic you’re aiming for.

Next, read reviews from clients. Some of the feedback I’ve been given highlights thoughtfulness, attentiveness and punctuality. It’s true—I’ll give you my full attention, and I like working with clients who are equally focused. Reviews also mention friendliness, patience and personable service. Similarly, I like clients who are appreciative and kind. Let’s make something great together, and have fun doing it.


We’re not in the same city. Can we still work together?

Absolutely. 90% of my clients are not local, so I’m adept at managing projects long distance. I’ll send proofs by email, we can talk on the phone, share our screens (or our faces) on Skype, mail color swatches and samples, or any combination of those. No sweat.


I need a logo and I already know what I want it to look like, can you build it?

Yes, if you can provide a decent sketch or in many cases a digital file, I can build it into a scaleable clean vector art for use in a variety of formats for print and web. As a designer however, I will also make recommendations on typefaces, colours and design features that will make it look best. As I am a professional Graphic Designer, I aim to have every product that i am involved in be the best that it can be and therefore, regular design fees will still apply.



Can we hire you for smaller projects like postcards?

Also, we need it ASAP.

Yes absolutely. I offer a variety of services in design for print materials such a business cards, postcards, greeting cards, posters, brochures, sell sheets, door hangers, folders, print ads and more. Developing a relationship with someone you can call on for these ongoing needs is your best option and I can deliver a number of services to help build your brand consistently. I am happy to accomodate rush jobs, but we have to work together to achieve that. Additional fees may apply for rush jobs.


How long does it take to complete an identity project?

Depending on the number of deliverables involved, usually anywhere from 3 weeks to 3 months.


Can you manage the printing of my project?

Yes. Some clients have trusted print vendors they already use and simply need print-ready files they can take to them. Or, when needed, I can manage the entire printing process for you, recommending vendors, obtaining quotes and seeing your project through to the finish.


Do you do website?

I do offer website design mostly in customizing a Word Press theme.  Anything more involved than that would require a collaboration with someone who solely specializes in web development. I have a number of developers that I can call upon as needed.

If we work together on your logo and other pieces and you need a more elaborate website, I would hire a web developer and serve as a consultant on the project to make sure the design is consistent with your brand identity.


Do you do copy writing?

I can help you with a motto, tagline, or mission statement—short messaging for your brand. But when it comes to lengthy copy for brochures or websites, that’s not a service I provide. I can refer you or collaborate with copy writers that I know for your needs.